JULY 7 SPEAKING TO CHINA
I went to a conference called Italia in China. It was held at Ca del Bosco for about 100 journalists and wine trade professionals from China and Hong Kong. It was organized by a couple of big quality wine groups. These groups are run by intelligent men. BUT once again, the Italians missed the boat.
The one and only speech was delivered by the publisher of a famous Italian wine magazine. He showed slides for most of the regions of Italy, and supplied pointless little facts about them. Example: Val d’Aosta makes light floral wines and is worth a visit. (Yes, think about that for 30 seconds….light, floral wines…yeah….but the only one that anyone in the wine trade could name is certainly anything but light. For those not in the wine trade I am referring to a wonderful Chardonnay from Les Crêtes. www.lescretes.it ) He then gave some meaningless statistics about the number of DOCGs and DOCs given awards by 6 Italian wine guides. At the end he asked for questions. No one had any, except for one astute member of the audience who questioned the methodology of the statistics.
The Italians had a room full of people who work in the wine trade and they didn’t ask them (the Chinese and Hong Kong wine trade professionals ) for their thoughts on what was needed to be successful in China and Hong Kong. Nor did they outline their plans for entering the Chinese market, a move that might have yielded some interesting remarks from the guests.
We road home with Sandro Boscaini, Vice President of the Masi Foundation (www.fondazionemasi.it/, and sometimes referred to as Mr. Amarone. (He said: “I have a car that is worthy of your hat.”). He too thought the speech about regions was a lame move.
Summary: The Ca del Bosco Sparkling wine at the buffet was wonderful.
JULY 21 OVER-DUBBING – A TRICKY PLACE BETWEEN DUBBING AND NARRATION
Michael and I head for a recording studio in the suburbs of Verona to over-dub a press conference/wine tasting about Santa Sofia’s Amarone Goiè (www.santasofia.com )
We had participated at the tasting, which was held during Vinitaly, the annual wine trade fair held in Verona. The older vintages showed exceptionally well.
We slip on headphones and step into a tiny padded room and off we go…. It is fun. I will meet with the producer next month to help him insert the English language voice track over the original Italian track.
Hooray. I love doing voice-over work.
JULY 23 through 27 THE SAN GIO VIDEO FESTIVAL
Our pal Ugo created this event and continues to see it through despite a budget of practical nothing. www.sangiofestival.it
No entry fee is charged for the videos that pour in from the Europe, Asia and North and South America. Each evening’s viewing is free to any who cares to stop and watch. Ugo is scrupulous about not charging. In Italy the minute money changes hands, rumors about its provenance begin to circulate. The need to imagine underhandedness and trickery is part of the delicately woven Italian psyche.
Accommodation for visiting members of the jury and the cost of printing the programs and posters comes in the form of grants from various local government bodies. The lavish food and wine laid on to nourish the bodies and souls of the jury and assorted hangers-on is usually provided free of charge by the many osterias and wine producers that Ugo frequents.
Ugo also arranged for the jury to visit local wineries
This year I visited 2 wineries with the group.
We had a tour of the Cesari (www.cesariverona.it ) estate in Bardolino. Among the wines that won me over was the Lugana 2013 (95% Trebbiano di Soave and 5% Chardonnay). Bright and fresh, with floral notes. And their 2005 Bosan Amarone, with its tweedy texture and ripe cherry approaching jam fragrance and flavor.
The following day we visited Tenuta Laca (www.tenutalaca.it/). It too is in the Bardolino area, and is simply beautiful – lush, well-tended vines surrounded by blue mountains that hide the view of Lake Garda.
The winemaker is Damiano Peroni (son of Flavio Peroni). His wines are crisp, vibrant, pure and flavorful. He made a Pinot Grigio (don’t roll your eyes and grimmace) that was simply the best I have ever tasted – and just a few weeks ago I was on a jury that tasted more than 100 PGs. Damiano also consults for other estates around Verona
JULY 28 SPEAKING IN TONGUES
We go to a studio to record some text for an in-house (Zonin) presentation for the prestige marketing department. Great fun. At the end, the owner of the studio said that he would like to present an audition from Michael to a client who was looking for a male English speaker. OOOOO, I hope this works out.
I love doing narration and over-dubbing. I started talking on the radio when I was 16.
My mother had insisted that I get a job afterschool as a simple character-building exercise. Had I applied at the supermarket as she imagined I would, my life would have turned out differently. Instead a school friend took me to the radio station owned by her father. He said I had a good voice and hired me on the spot. For a few hours every afternoon I recorded commercials in a small beige room and on Saturdays I read the local news into a microphone the size of a prizefighter’s fist. This led to other jobs in radio and television.
I paid my university expenses by announcing. Two afternoons a week I assumed my breathy voice and recorded the lead-ins to music for a late-night radio show. “You’re listening to jazz in the night time,” I would purr, elongating the “a” in jazz until it sounded like a moan. I would then hop in my car and drive to a television station where I recorded the tag lines for commercials. “Put a smile in your voice,” the station manager urged. “It comes in Harvest Gold and Avocado Green, batteries not included!” I would exclaim with a perkiness bordering on the giddy.
From this job I developed into a substitute for the technical staff: audioman, cameraman, grip, gaffer and technical director. I eventually became a director and a documentary writer before moving to London to study wine tasting.